Scenario – 1: A movie rental company has collected data from 10 customers who frequently rent movies. (See the file: Top Movie Rentals.xlsx). Consider the association rule: “IF Casino is rented THEN Die Hard is also rented” and answer the following questions:
- How many transactions are there where Casino was rented ?
- How many transactions are there where Die Hard was rented ?
- What is the support for the association rule?
- What is the confidence for this association rule?
- What is the lift for this rule?