A movie rental company has collected data from 10 customers.

Scenario – 1: A movie rental company has collected data from 10 customers who frequently rent movies. (See the file: Top Movie Rentals.xlsx). Consider the association rule: “IF Casino is rented THEN Die Hard is also rented” and answer the following questions:

  1. How many transactions are there where Casino was rented ?
  2. How many transactions are there where Die Hard was rented ?
  3. What is the support for the association rule?
  4. What is the confidence for this association rule?
  5. What is the lift for this rule?

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