Today, an international business is highly dependent on marketing, but especially its promotion strategy and the way its corporate social responsibility agenda is communicated.’ Using illustrative examples answer the following:
What is marketing and what are its main components? (3 marks)
Using examples, assess the main ways of promoting products and services into international markets, the main likely challenges, and how promotion can be effectively achieved. (9 marks)
Describe what corporate social responsibility (CSR) is, and assess the main challenges that CSR seek to deal with. (7 marks)
Critically assess the main approaches to CSR that international businesses can take. (6 marks)
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