In the face of high environmental turbulence and uncertainty, and intense competition, the choice of an international business strategy relies increasingly on strong analytical frameworks.

‘In the face of high environmental turbulence and uncertainty, and intense competition, the choice of an international business strategy relies increasingly on strong analytical frameworks.’ Using illustrative examples throughout, discuss this statement by answering the following questions:

• What are the main trends in globalisation and deglobalisation that have been impacting on international businesses? (9 marks)
• Describe the SWOT, MiniMax and PESTEL frameworks and how they can be used for environmental analysis.   (8 marks)                                              
• Describe and assess the usefulness for strategic analysis of Ghemawat’s AAA and CAGE frameworks.  (8 marks)